Haven Girl Brand Identity
The Haven Girl Brand was a really fun project to work on. I was the designer on this project along with a fun group of marketing and web design people that I know from my time living in Portland.
A little backstory, our client had recently purchased the brand and was looking to give it an update. She loved the ethos of the company and its manufacturing processes, but the logo was a little outdated and a little bit bland.
We settled on a hand-lettered logo design in a cute color palate of coral pinks & mustard. The logo design process is always fun for me, I love playing with patterns and other little elements to accompany the brand. Below are some images of the process and the final design.