When I'm done with a logo design or re-branding project, there's this last step of taking all of the elements and putting them into brand guidelines. It's kind of like my final little pat on the logo's head before I send the little guy out into the world to live its life as a real working logo.
I enjoy this process because its pretty straightforward and easy to create after the mushy confusing part of taking a business owner's idea and putting it into a very concise visual form.
While I was making the most recent set of brand guidelines for a client, I started thinking about this idea of The Logo Rejects. There are so many you guys. So. Many.
Personally, I don't start liking any the initial sketches or drawings until I've got a pile of 50 or 100 scrapped ideas. It's then that the good stuff starts to come out.
The first ones are really just warm up exercises, and I let myself be really free to create the ugly things. As many crappy ideas as I can come up with. I can tell how much I need to do on a logo project by the number of versions or fragments of ideas scrapped in the far corners of my notebook or art boards.
Sometimes there are good ones in there, and I'll come back a day or so later to revisit and refine. Make a couple new versions that will also probably not be used. But that's the thing, its necessary to do all of these bad ones to get to the winner.
Sometimes after a project is done, there are logos that I can't part with. I've left a few in my portfolio because even though the client didn't pick them, I still liked them.
I've debated showing this part of the process, but I think maybe its time. If you've ever wondered what all goes into designing a logo (well my way of designing a logo) maybe its time to peek behind the curtain.
Ready to see a few that didn't make it? Here we go!